Closing Bell

Wednesday 4:00pm ET....Latest News....League Of Nations

  • NASCAR Begins Chase Marketing Blitz With "Team" Spot
  • Verizon Making NFL Games Available For Free Via Mobile
  • Sony Says "Concussion" Movie Not "Softened" To Placate NFL
  • Nissan, ESPN Bringing Back Heisman House Campaign For '15

Putnam Investments Unveils Activation For Patriots Sponsorship

Putnam Investments today announced that it will activate around its Patriots sponsorship with the Patriots Fancam at all home games throughout the '15 NFL season. Putnam also announced the launch of a new multimedia marketing campaign, "The Power of Teamwork," which kicks off with the start of the regular season. The effort includes a pair of 30-second TV spots featuring financial advisors and their clients in the stands at Gillette Stadium and at the firm's Boston HQ ( Putnam Investments ).

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1)  Emails Show Sony Softened "Concussion" Movie To Avoid Antagonizing NFL

2) Fore! CBS Surprisingly Parts Ways With Popular Golf Analyst David Feherty

3) Bloomberg News Shifting Away From Sports As Part Of Company-Wide Refocus

4) Gatorade Goes Back To The Future In Latest Ad Supporting Serena's Slam Run

5) Blue Jays To Install Dirt Infield At Rogers Centre Ahead Of Plans For Grass Surface

Headliners....

Here are tonight’s headline guests on the following talk shows:

“Tonight Show” Justin Bieber
“Jimmy Kimmel Live” Amanda Peet
“Late Late Show” Cobie Smulders (r)
“Late Night”  Zac Efron (r)
“Conan" Matthew Perry (r)
Sponsored content
Quote of the Day
When we’re going to a stadium or arena, there’s so much that’s already at our fingertips that we can tap into, including shore power, back-of-house infrastructure ... ushers and venue security -- all of that doesn’t exist here. So we’re really truly building this facility from the ground up.
UFC Chief Content Officer Craig Borsari, on one of the challenges of building up the White House temporary venue.
PODCAST
SBJ TV
PROPERTIES