PepsiCo’s Mtn Dew brand has pulled an ad with Grant Hill that upset CBS, Turner and longtime NCAA sponsor Coca-Cola. Mtn Dew’s spot with Hill debuted last week during coverage of the conference tournaments and poked fun at NCAA-specific sayings like “Sweet 16,” “Final Four” and “March Madness.” Hill, who works on the lead March Madness broadcast team with Jim Nantz , Bill Raftery and Tracy Wolfson , also promoted a Mtn Dew giveaway that was tied to the “Beat the Buzzer” campaign. Mtn Dew, which has no NCAA marketing rights, did not respond to requests for comment today. The 90-second version of Hill’s spot is no longer available on YouTube. Coca-Cola has been an NCAA corporate champion since '02.
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