Closing Bell

Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.

Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.

Tom Friend, SBJ