White Claw Hard Seltzer has signed on as a Kentucky Derby sponsor, marking the event's first sponsorship in the hard seltzer category. The agreement includes custom White Claw-branded scarves and pocket squares, which will be handed out to fans onsite, as well as a custom White Claw Snapchat filter that will debut Friday, May 3 around the Kentucky Oaks at Churchill Downs. In addition, the beverage brand will have an official area in the infield at turn three, with product available for purchase ( White Claw Hard Seltzer ).
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