Esports team FaZe Clan today is doing an activation with Burger King to help the QSR kick off national sales of its Impossible Whopper plant-based burger. Several of Faze Clan’s esports players and streamers will show up to a Burger King in Burbank, Calif., and will use their social media feeds to alert fans. Fans can then show up to the Burger King for meet-and-greets with the players and to sample the new burger, which Burger King is debuting nationwide today. FaZe Clan will also stream the event on its Twitch page. FaZe Clan is one of the most-followed gaming organizations in the world, with 6.9 million followers on Instagram, and it had several players compete in the Fortnite World Cup last month in N.Y.
For more coverage of the business of esports, visit our partners, esportsobserver.com .
