Riot Games is in discussions to sell an exclusive English-language media-rights deal for League of Legends esports, in what would be a major move for the game publisher that has often focused on a non-exclusive streaming strategy. The company currently airs the three major LoL global events, plus its North American series, on multiple streaming platforms like Twitch and YouTube. However, Riot has entered into an exclusive deal in China with streaming platform BiliBili.
Riot confirmed it is exploring an exclusive English-language deal. "We are evaluating a number of options for our various rights packages,” the company said. The interested players are not known yet, but given that LoL is the most-watched esport, Riot is likely to only align with major entities.
