BetMGM Sponsoring Steelers Pregame As Part Of New Deal

The Steelers reached a deal with BetMGM that "will feature the sponsorship of the Steelers Kickoff pregame show and include other assets in team broadcast programming, digital marketing assets, and in-stadium promotions and signage." BetMGM will be able to use "Steelers logos in marketing, product, social media, and digital properties." BetMGM is "hoping to utilize" the tie-in as an "entry point that will allow them to offer online casino and sports betting in the state of Pennsylvania moving forward, pending regulatory approval" (CLUTCHPOINTS.com, 11/24).