NFL sponsor P&G's Gillette brand is activating around tonight's Cowboys-Buccaneers season opener with a new spot that will air during NBC's game telecast. The ad is titled, “Look Good. Game Good.” It features Pro Football HOFer and Jackson State coach Deion Sanders, Panthers RB Christian McCaffrey and Giants RB Saquon Barkley. It will continue to run on game broadcasts and NFL-related programming throughout the '21 season. The spot promotes Gillette's ProGlide razor and includes the hip hop track "I Look Good" by Chalie Boy. Grey, N.Y., handled the creative. The production agency was Townhouse and the production house was GPS.
For more on the NFL ad sales market, see this segment from the latest episode of "SBJ Spotlight" featuring our John Ourand.
