Lakers F LeBron James is starring in a "new spot" for meditation brand Calm that was "created with James’ own agency, SpringHill Co." This ad features the "inclusion of the Wu-Tang Clan’s RZA, who appears alongside James in the 30-second sleep-focused spot." In addition to the new commercial, James recorded a “Sleep Story” that has a "score from RZA." And James will "once again lend his voice to Calm's 'Train Your Mind' audio series." The campaign will "include national broadcast TV, digital and social work and out-of-home ads that show James lying down." It is Calm’s "biggest financial campaign of the year" (ADAGE.com, 10/18).
The 👑 has spoken: you need to sleep https://t.co/fEUnueolV2
— Calm (@calm) October 18, 2021
