Overtime Elite announced its first brand partnership today, with Gatorade, which will serve as the official sports drink of the new basketball league (OTE).
Major League Rugby has hired Harry Hardy as Chief Commercial Officer. Hardy joins after three years as Exec VP/Business Operations for DC United, and before that he spent a decade at Octagon. News of his departure from DC United was first reported in September (Chris Smith, SBJ).
Outdoor sports apparel company Head Sportswear unveiled the Legacy Collection, an upscale women's skiwear collection created in partnership with Gold Medal-winning U.S. skier Lindsey Vonn (Head Sportswear).
