The BNP Paribas Open is welcoming three new tournament partners as the event gets underway today at Indian Wells Tennis Garden: real estate startup Pacaso, women’s health brand Hologic and carmaker BMW. Hologic will build on its growing presence in the tennis industry (after landing a title sponsor deal with the WTA) by becoming an official women’s health partner of the BNP Paribas Open. Hologic's deal is at the Premier partner level. BMW becomes the official luxury car of the BNP Paribas Open, with vehicles on display throughout Indian Wells Tennis Garden during the tourney. Pacaso will have an on-site activation booth, offering info on luxury homes available in its marketplace (BNP Paribas Open).
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