Goodyear will once again be the title sponsor of this year’s NASCAR Throwback race at Darlington in May. The deal, which started last season, is part of Goodyear’s official tire sponsorship of NASCAR, and the name of the race is the Goodyear 400. This year’s race is on May 8, the same day as the F1 Crypto.com Miami Grand Prix. The NASCAR Throwback race was started in ’15 and sees the industry lean into its deep traditions. Among the activations for the event will be a vintage design on the sidewalls of the tires to one used from 1980 to 1992 in the Cup Series. The Akron-based company is also launching an online contest around the race where entrants will compete to get the actual tires used by the winning car in next month’s race sent to them as a souvenir.
Goodyear again sponsors NASCAR throwback race
