NFL Network is "selling its remaining ad units at north of $200,000 per 30 second spot" for the December 29 Patriots-Giants game, compared to the $85,000 for other games on the network this season, according to John Consoli of MEDIAWEEK. The Patriots could potentially complete their undefeated season by beating the Giants. The game being simulcast on WOR-MYT in N.Y. and WCVB-ABC in Boston is "helping drive the price [of ads] up." NFL Network National Sales Manager Dave Pattillo said because the network has overdelivered on ratings for its first three games this season, "we have been able to put units we held back for audience deficiencies back into play." While the network would not say which advertisers paid more than $200,000, Consoli notes Pfizer, Radio Shack, Sears, E-Trade, Southwest Airlines, Taco Bell, Sprint, U.S. Army, Verizon, Wendy's, Corona, Coors, GM, IBM, Miller, Paramount Pictures and Universal Pictures are all advertising during the game ( MEDIAWEEK, 12/17 issue ).
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