The ESPN Sports Poll, a service of TNS Sport, asks respondents (n = 15,532) when they think about a personal banking institution, which one bank first comes to mind. The following is a ranking of the top banks first named on unaided awareness from January through October '07 ( ESPN Sports Poll ).
|
RK
|
BANK
|
COUNT
|
% OF TOTAL
|
|---|---|---|---|
|
1
|
Bank of America
|
2,782
|
17.9%
|
|
2
|
Wells Fargo
|
1,053
|
6.8%
|
|
3
|
Chase/JP Morgan Chase |
908
|
5.8%
|
|
4
|
Wachovia |
902
|
5.8%
|
|
5
|
Washington Mutual |
665
|
4.3%
|
|
6
|
Credit Unions (Unspecified) |
482
|
3.1%
|
|
7
|
U.S. Bank |
417
|
2.7%
|
|
8
|
Citibank |
376
|
2.4%
|
|
9
|
First National Bank |
313
|
2.0%
|
|
10
|
National City |
280
|
1.8%
|
|
11
|
Citizens Bank |
256
|
1.6%
|
|
12
|
BB&T |
213
|
1.4%
|
|
13
|
SunTrust |
181
|
1.2%
|
|
14
|
Fifth Third Bank |
174
|
1.1%
|
|
15
|
Regions Bank |
148
|
1.0%
|
|
16
|
Commerce |
147
|
0.9%
|
|
17
|
PNC |
142
|
0.9%
|
|
18
|
Capital One |
139
|
0.9%
|
|
19
|
Bank One |
121
|
0.8%
|
|
20
|
M&T Bank |
116
|
0.7%
|
|
|
None |
918
|
5.9%
|
