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MLB Season Preview

THE DAILY Offers Second Of Two Special MLB Season Previews

Cardinals Boost Ad Spending, Launch New Marketing Campaign

MLB Marketing Notes: Braves Sign Deal With Choctaw Indians

Pitch Count: MLB Teams' '08 Season Marketing Slogans

AL Franchise Notes: Cost Of Attending MLB Game Up 8%

NL Franchise Notes: Marlins Payroll Again At Bottom of MLB

Two Veteran Baseball Writers Continue Talk On State Of MLB

DC, Nationals Officials Will Not Alter Much At Nationals Park

Construction Zone: MLB Ballparks Undergo Offseason Makeovers

Food Network: Ballparks Offer New Food Selections In '08

MLB Media Notes: ESPN Draws Record Audience For Season Opener

Catching Up With Cardinals VP & GM John Mozeliak

Numerous New Baseball Books Hit Shelves As Season Opens

Predictions Please: Sports Publications Make World Series Picks

Baseball Names In The News

Sponsorships Advertising Marketing

Coke Switches LeBron To Vitaminwater Brand, Adds Peterson

Lost In Cyberspace: McDonald's Sponsoring Olympic-Themed Game

Strong Signal: IRL, DirecTV Sign Presenting Sponsorship Deal

Sports Media

CBS' NCAA Tournament Coverage Down 7.1% From Last Year

Canadian Cable Execs Say ESPN Entry Into Canada Unlikely

Blog Hound: World Leaders Boycotting Olympics

Media Notes

Leagues Governing Bodies

NFL Owners Meetings: Goodell Expresses Concerns Over CBA

NFL Owners Meetings: Kraft Speaks Out On Alleged Taping

NFL Owners Meetings: Dolphins 50% Sale To Ross Approved

Ecclestone Urges Mosley To Skip Weekend's Race Amid Scandal

Canadian Competition Bureau Gives Leagues Relocation Control

Franchises

Going Green: Nets Launch Eco-Friendly Program At IZOD Center

Finance

Magna's Stronach Plans To Separate Racing, Real Estate Assets

Facilities Venues

Slippery When Dry: NCAA Tried To Make On-Court Decal Rougher

Olympics

Olympic Torch Leaves China After Tightly Controlled Ceremony

Sponsors May Bar Athletes From Expressing Political Views

Keeping The Ring: USOC Agrees To Maintain HQs In Colorado Springs

Sports Industrialists

Executive Transactions

Names In The News

The Back Of The Book

Fun In The Sun: Spring Training Attendance Up From '07

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SportsBusiness Daily Seeks Staff Writer

SBJ In-Depth: Finance