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Sponsorships Advertising Marketing

UM's Coca-Cola Deal Includes Pouring Rights At New Stadium

EA Sports Signs Extension Of Maui Tourney Title Sponsorship

Bum Rush: Cottonelle Hoping Promo Results In Lap 100 Stretch

Modell's, Geico Top Brand Exposure For ESPN MLB Opener

Marketplace Round-Up

Sports Media

NBC Close To Picking Up NHL Rights Option For '08-09 Season

Confidential Document Reveals MSG's Punitive Media Policy

Stream Line: CBS To Provide Live Online Broadcast Of Final Four

Launch Scrapped: PGA Tour Playoff Ad With Clemens, Singh Pulled

DirecTV's Hot Pass Offered This Weekend At TMS Free On FanView

Milwaukee's Best: Brewers, WTMJ-AM Agree To Contract Extension

People & Personalities: Kornheiser Offered Buyout From Post

Final Nielsen Ratings From Recent Sports Events

Blog Hound: Does Isiah Have A Future With The Knicks?

What's The Frequency?

Media Notes

Leagues Governing Bodies

Pen Pals: Newman, Penske Team Up On Letter To Promote Indy 500

Big Bucks: United's Gallardo Has Third-Highest Salary In MLS

ADAC Asks Mosley to Reconsider Role Following Sex Scandal

Franchises

Minus Beckham, Real Madrid Reportedly Asks Bank For Loan

MLB Franchise Notes: Cardinals Seeing Less Demand For Tickets

Franchise Notes

Finance

Adidas' "New Beginning" Brings Layoffs, Relocations In U.S.

Facilities Venues

MSG Unveils Renovation Plans, Sticks To Decision Not To Move

Jets To Be In New Training Facility By Fall, Earlier Than Expected

Open House: Pirates, Red Sox Show Off Ballpark Renovations

Events Attractions

Paying The Price: Schools Complain About Costs At Final Four

Sports Industrialists

Catching Up With Ex-NBAer And Mayoral Hopeful Kevin Johnson

This Week's Newsmakers: Blackhawks Continue To Make Strides

Executive Transactions

Names In The News

The Back Of The Book

ESPN Sports Poll: Favorite MLB Teams

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SportsBusiness Daily Seeks Staff Writer

SBJ In-Depth: Horse Racing