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Toned Down: Go Daddy Debuts Less Racy Danica Patrick Spot

Under Armour Hopes High School Event Helps Gain Hoops Foothold

Callaway Launches Major Initiative To Reach Women Golfers

Columbia To Replace Local Ad Agency With California Company

Marketplace Roundup

Sports Media

ESPN's Low-Key Approach to Masters Leads To Solid Reviews

Clear The Lane: NBA.com Posts Traffic Record In March

NFL Network Measure Scores Victory In Illinois Legislature

Knocked Out: ESPN Not Renewing Reality Series "The Contender"

Womens Hoops Championship Up 34%, Tourney ESPN's Most-Viewed

Final Nielsen Ratings From Recent Sports Events

Blog Hound: ESPN's Coverage Of The Masters

What's The Frequency?

Media Notes

Leagues Governing Bodies

Several NASCAR Drivers Demand Better Drug Testing Program

Major League Gaming Begins Season With New Media Strategy

League Notes

Franchises

He Shoots, He Scores: NHL Approves Sale Of Wild To Leipold

Gov. Gregoire Plans To Ask Stern, BOG Not To Approve Sonics Move

Shake, Rattle & Roll: Earthquakes Prepare For Debut Game, Again

Jaguars CFO Cites Economy As Hindrance To Naming Rights Deal

Franchise Notes

Facilities Venues

Taking Flight: United Signs Seven-Year Deal For Soldier Field Club

Mets To Unveil Citi Field's Jackie Robinson Rotunda Tuesday

Olympics

Rogge Calls Out China On Human Rights, Media Restrictions

Chicago 2016 Bid Team To Launch Second Fundraising Round

Collegiate Sports

UM Satellite Campus Students Fight Reduced Ticket Priority

Sports Industrialists

Catching Up With TBS MLB Play-By-Play Announcer Chip Caray

This Week's Newsmakers: Torch Run Incidents Put IOC On Hot Seat

Executive Transactions

Names In The News

The Back Of The Book

ESPN Sports Poll: Lifestyle Activity Participation

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SportsBusiness Daily Seeks Staff Writer

SBJ In-Depth: Media Upfront