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Sponsorships Advertising Marketing

Li Ning Wants To Compete With Nike, adidas In Global Market

NHRA Retains IMG For Sponsorships, New Business Opportunities

Aaron Goodwin To Capitalize On Candace Parker's Market Appeal

Marketplace Roundup

Sports Media

The Masters Final Round Earns 8.9 Overnight Rating On CBS

NFL Net's Gumbel Out After Two Years As Play-By-Play Announcer

Fox Leaves End Of Yankees-Red Sox Game For Start Of NASCAR Race

Supply & Demand: CBS Sees 4.76 Million Unique Visitors For MMOD

Blog Hound: Today's Top Five Blog Topics

Media Notes

Leagues Governing Bodies

MLB, MLBPA Agree To Revised Drug Testing Program, Administrator

Upshaw Seeks Two Hires To Strengthen Control Within NFLPA

France Says NASCAR's Drug Policy Is Most Stringent In Sports

Franchises

Raucous Crowd Sees Sonics Win Possible Final Game In Seattle

Sign Of The Times: Dodgers Allow Kids To Seek Autographs Again

Rivalry Between Saints, Hornets Has Grown Since Katrina

Facilities Venues

Cowboys, AT&T In "Serious" Talks About Stadium Naming Rights

Three Grizzlies Fans Injured When FedExForum Railing Collapses

Olympics

Hadley Says Opening Ceremony Boycott Would Be Ineffective

Torch Relay Protests May Limit Boost For Olympic Sponsors

Sleep Well: Hilton Renews U.S. Olympic Team Deal Through 2012

Sports Industrialists

Versus Hires Jamie Davis As President To Continue 10-Year Plan

MLS Fire Dismiss Guppy; Leon To Take Over As Interim President, GM

Executive Transactions

Names In The News

The Back Of The Book

Overnight Nielsen Ratings From Weekend Sports Events

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SportsBusiness Daily Seeks Staff Writer

SBJ In-Depth: Media Upfront