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Sponsorships Advertising Marketing

Bank Of America Extends Cowboys Sponsorship For Reported $40M

Big Brown Sponsor Hooters Will Have No Corporate Presence

Red Wings Fans Seek Out Stanley Cup Championship Merchandise

Ring Tone: Burton's AT&T Car To Feature Team USA Paint Scheme

Rockstar, Burger King Top Sponsor Exposure For CBS' MMA Telecast

Marketplace Roundup

Sports Media

NBA Finals Game One Earns 10.4 Overnight Nielsen Rating

NBC Earns 4.0/7 Nielsen Rating For Stanley Cup Finals Game Six

Deadspin's Will Leitch Leaving For New York Magazine Post

Out Of Tune: The CBC May Part Ways With "HNIC" Theme Song

Final Nielsen Ratings From Recent Sports Events

Blog Hound: NBA Returning To the Promised Land?

What's The Frequency?

People & Personalities: Hammond, Dedes NFL Net Possibilities

Media Notes

Leagues Governing Bodies

USGA Pairs Woods, Mickelson In First Two Round Of U.S. Open

TMS President Gossage Says IndyCar Series Should Stick To Ovals

League Notes

Franchises

MLB Teams Focus On Talent, Not Slotting Or Signability In Draft

Predators Ownership Seeking Buyer For Del Biaggio's Stake In Club

Youth Of A Nation: Penguins' Playoff Run Attracts Young Fans

Franchise Notes

Facilities Venues

Suffolk Downs Trying To Lure Big Brown With $5M MassCap Purse

Cowboys Launch Season Ticket Sales Web Site For New Stadium

Olympics

Chicago 2016 Chair Will Use IOC Report As Improvement Guideline

Collegiate Sports

Big East Commissioner Mike Tranghese To Step Down In '09

Sports Industrialists

Catching Up With Twins Senior VP/Business Development Laura Day

This Week's Newsmakers: Aston Villa Chooses Charity Over Profit

Executive Transactions

Names In The News

The Back Of The Book

ESPN Sports Poll: Interest In The French Open

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SBJ In-Depth: Sports Hospitality