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Sponsorships Advertising Marketing

NYRA Rejects Hooters Sponsorship Of Big Brown On Eve Of Belmont

NBA Merch Team, Adidas Act Fast To Produce Finals Items

Jim Furyk Signs Four-Year Deal With Transportation Company YRC

Suit Over Use Of Facenda's Voice Likely Headed To Trial

Marketplace Roundup

Sports Media

NBA Finals Game Two Earns 10.2 Overnight Nielsen Rating

ABC Earns 10.5 Overnight Nielsen Rating For Belmont Stakes

Versus Agrees To Five-Year Deal To Air Tour de France

JumpTV, NeuLion Merge, Sports To Be Major Content Focus

The CBC Holding Contest To Find Replacement "HNIC" Theme Song

Mariners' Radio Broadcast Rights May Be Switching Stations

Blog Hound: NBA Finals Are The Blogosphere's Most-Discussed Topic

Media Notes

Leagues Governing Bodies

LPGA Taking Control Of LPGA Championship Starting In 2010

Should IRL Consider Adopting Green-White-Checkered Finish?

Franchises

Del Biaggio Files For Bankruptcy, Owes For Hockey Debts

Bennett Claims Sonics Will Lose $61-65M If Held To Lease

Finance

Just Marketing Sells Majority Share To Spire, Credit Suisse

Facilities Venues

Food For Thought: N.Y. Times Reviews Ballpark Concessions

Facility Notes

Events Attractions

Belmont Park Unprepared For Saturday's Warm Temperatures

USGA Will Net Almost $50M In Profits For U.S. Open

Olympics

BOCOG, IOC, TV Officials Disagree Over Issues In Beijing Meeting

BOCOG Issues Cheering Guidelines For Fans To Follow During Games

Olympics Notes

Sports Industrialists

Sportscasting Legend Jim McKay Passes Away At The Age Of 86

Executive Transactions

Names In The News

The Back Of The Book

Overnight Nielsen Ratings From Weekend Sports Events

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SBJ In-Depth: Ticketing