By Austin Karp , Research Associate TNT's schedule of six NASCAR Sprint Cup races this season ended this past Saturday night with the LifeLock.com 400 from Chicagoland Speedway. The net averaged a 4.2 coverage area rating and 5.7 million viewers for the six events, flat for the same six races last year. The net's debut telecast this season -- the Pocono 500 at Pocono Raceway -- led the way with a 4.6 coverage rating, a boost of 27.8% from last year. However, that was the only TNT race telecast to see a ratings bump, as three of the next five races declined from '07. Coverage of the LifeLock.com 400, which moved from a Sunday afternoon race last year to a Saturday night race this season, saw ratings drop 22.9% in the new time slot, with viewership off 19.4%. The following lists race-by-race ratings and viewership for TNT's six-pack of NASCAR Sprint Cup telecasts this season, with comparisons to the same races last year. NOTES : All ratings are live+ same day. (a) = Previously the Citizens Bank 400. (b) = Previously the Pepsi 400. (c) = Previously the USG Sheetrock 400, which was run on a Sunday afternoon.
|
DATE
|
START
|
RACE
|
TRACK
|
'08 COV. RATING
|
% +/-
|
'08 VIEWERS (000)
|
% +/-
|
|---|---|---|---|---|---|---|---|
|
6/8
|
1:59pm
|
Pocono 500
|
Pocono
|
4.6
|
27.8%
|
6,098
|
22.7%
|
|
6/15
|
1:58pm
|
LifeLock 400 (a)
|
Michigan
|
3.9
|
0.0%
|
5,084
|
-2.7%
|
|
6/22
|
4:59pm
|
Toyota/Save Mart 350
|
Infineon
|
4.3
|
-8.5%
|
6,015
|
-7.7%
|
|
6/29
|
1:59pm
|
Lenox Industrial Tools 301 |
New Hampshire |
4.0
|
-2.4%
|
5,495
|
4.3%
|
|
7/5
|
8:05pm
|
Coke Zero 400 (b) |
Daytona |
4.5
|
0.0%
|
6,390
|
3.7%
|
|
7/12
|
7:58pm
|
LifeLock.com 400 (c) |
Chicagoland |
3.7
|
-22.9%
|
5,129
|
-19.4%
|
