Biggest challenge facing NASCAR in the year ahead:
| Television ratings | 26% |
| Attendance | 24% |
| Developing new stars | 23% |
Responses: 537
In 2009, readers identified the rising cost of sponsorship as the sport’s biggest challenge, followed by the health of U.S. automakers and TV ratings.
This year’s changes to the NASCAR Chase for the Sprint Cup format, which adds elimination and emphasizes winning, were:
| Good for the sport | 58% |
| Bad for the sport | 5% |
| Will have no effect on the sport’s popularity | 38% |
Responses: 529
Austin Dillon or Chase Elliott?
| Chase Elliott | 62% |
| Austin Dillon | 38% |
Responses: 484
Sponsors that do the best job activating around NASCAR:
| Lowe’s | 26% |
| Coca-Cola | 23% |
| Sprint | 23% |
| GoDaddy.com | 20% |
Responses: 497
Note: Respondents could make three selections.
rich arden / espn images
Is the IndyCar Series a buy, sell or hold stock?
| Buy | 12% |
| Sell | 62% |
| Hold | 26% |
Responses: 529
