AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, which also hosted the Final Four; the World Series champion Giants in AT&T Park; and the NBA champions Spurs, who call AT&T Center home. "We had an amazing convergence of events," said AT&T Assistant VP/Corporate Sponsorships Ryan Luckey. "This is a dynamic category that's changing constantly, so it's about seeing the appropriate big and the little marketing opportunities and jumping on them right away." Visit Resource Guide LIVE to see AT&T's sponsorship portfolio .
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