Sports Authority's Entitlement Of Broncos Stadium In Doubt After Chapter 11 Filing

The next payment on Sports Authority's naming-rights deal for the Broncos' stadium is "due in August and it's not clear" if the company "will be able to make the payment"following its Chapter 11 bankruptcy filing yesterday, according to of John Breech of CBSSPORTS.com. Sports Authority "took over naming rights" in '11 after Invesco "decided that it wasn't a good fit anymore with the Broncos" (CBSSPORTS.com, 3/2). Sports Authority CEO Michael Foss said that the Broncos "have been 'amazing partners.'" He added Sports Authority "wants to continue to have a strong relationship with the team." Foss said specifically of the naming rights: "We'll put mindshare to that as part of this process sometime in the future" (DENVER POST, 3/3). The 10-year, $60M naming-rights deal that began with the '12 season ranks tied for 12th among all NFL stadium deals. The following chart shows how the Broncos-Sports Authority deal ranks in terms of comparable NFL agreements (THE DAILY).

CHART NOTE: * = Based on incentives.

VENUE
TEAM
TOTAL DEAL
YEARS
EXPIRES
CenturyLink Field
Seahawks
$60-100M*
15-20*
'19-24*
M&T Bank Stadium
Ravens
$60M
10
'27
Sports Authority Field
 at Mile High
Broncos
$60M
10
'21
Heinz Field
Steelers
$57M
20
'21
Ford Field
Lions
$56.65M
25
'26
 


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