"Going Off The Grid" is a weekly survey of sports execs and personalities offering their thoughts on a handful of pressing (and trivial) issues in sports and pop culture. This week, our panelists discuss which sports properties could use a rebrand and share their first memories playing sports.
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Martinsville Speedway President Clay Campbell
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– Likes the behind-the-scenes look offered by TMZ.
- ESPN baseball analyst Jessica Mendoza
– Talks to anyone and everyone she comes across.
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Trail Blazers Dir of Corporate Partnership Marketing Lauren Burkle
– Is always five minutes late to pop culture news, but is a secret pop music fan.
- Blue Jackets Dir of Corporate Development Jessica Smith
– Can't start her morning without reading The Skimm.
| Going Off The Grid | |||||
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Three things on my desk | Sports property in need of a rebrand |
Best movie sequel |
I've been told I look like... |
First memory playing sports |
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 Clay Campbell
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Bottle of water, sticky notes and file folders. | Boxing. MMA is ruling that space now. | I'm not much on sequels, but have to say "Star Wars." | Luckily for someone, I’ve never been told I look like anyone else. | Trying to play basketball in fourth grade. I must have played two minutes that season! |
 Jessica Mendoza |
What's a desk? On my lap is my phone, headphones and water bottle. | Boxing | "Godfather II" | Eva Mendes | Hitting balls with my dad |
 Lauren Burkle |
Lacrosse ball, water bottle and Altoids. | Every sports property can look for ways to continually improve and stay relevant. | "The Dark Knight" | Mara Wilson, circa "Matilda" | Neighborhood soccer games every night after dinner in the summer |
 Jessica Smith |
Amy Poehler's "Yes Please," plaque from Dallas Braden's perfect game and an Ohio Univ. clock. | Most potential with a rebrand? Phoenix Suns. | "National Lampoon's Christmas Vacation" | Shannen Doherty | Unassisted triple play from left field during my first baseball game |
Do you want to get your thoughts in the Grid? If so, shoot an email to jcarpenter@sportsbusinessdaily.com.
