The college basketball season reaches a crescendo with March Madness, firing up one of the most passionate fan bases in all of sports. For tournament sponsors, it’s a prime opportunity to connect with those fans and start building lasting connections. We’ll see what sponsors have in store for March Madness and highlight other key stories to watch along the way. Who could be this year’s Cinderella?
Publishing Date: March 13 Ad Close: February 27 Materials Due: March 1
For more information, contact Julie Tuttle, National Director of Advertising at: (212) 500-0711 or jtuttle@sportsbusinessjournal.com
