SI Swimsuit Issue Sees Huge Increase Of Video Views On Digital Platforms

SI said the recent launch of its ’17 Swimsuit issue generated more than 36.5 million video views across various digital platforms, a nearly 200% increase from last year’s Swimsuit debut and the best single week for SI video views in company history. Roughly three-quarters of the video consumption occurred on SI’s channels on Facebook, Instagram, Twitter and YouTube. SI also recorded more than 215.7 million page views on its SI.com/Swimsuit microsite, and all-time highest in average time spent. SI Group Digital Editor Mark McClusky called the totals a “validation of our strategy to deliver more -- and more unique -- video and social content to audiences wherever they might be.”