Event organizers and venue operators in horse racing are pulling out all the stops to attract new fans to the “Sport of Kings.” We examine how the addition of concerts, red-carpet welcomes and other entertainment events are bringing younger fans to the track and how technology — from mobile apps to social media to data and analytics — is moving horse racing into the next century.
Publishing Date: May 1 Ad Close: April 17 Materials Due: April 19
For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
