London-Based Data Firm Opta Adds To Soccer Portfolio With Three-Year Deal For NWSL

The NWSL has signed a three-year deal with Opta to become the league's official data partner. The deal, which will begin alongside the start of the season Saturday, will see Opta manage and deliver live statistical analysis for all NWSL matches, including the playoffs. The complete data set will be available on the league’s website and app, as well as through press box distribution, to the league’s broadcast partners and for Opta-curated editorial content. Performance analytics using Opta and TruMedia’s ProVision tool will also be used, the first-time those advanced metrics will be used in women’s matches, and akin to what is used on the men’s side. London-based Opta currently has deals with MLS, USL and NASL in the U.S., as well as with the EPL.