Fanatics will administer and operate MLB’s 20,000-square-foot store at the MLB All-Star Game Fan Fest in Miami. It marks a first for Fanatics and follows its $225M purchase of longtime MLB jersey rightsholders VF's Licensed Sports Group in April. MLB Exec VP/Business Noah Garden said the All-Star Game Fan Fest retail rights will continue for the foreseeable future. An increase in Fanatics branding starts with the new name on the emporium: “The MLB.com Store/A Fanatics Experience,’’ similar to the NBA Store operated by Fanatics in N.Y. Garden said, "Fanatics has been our e-commerce partner for some time. Now they’re playing a much bigger role with us, and this seems like a logical extension. You’ll continue to see an emphasis on breadth of selection, customized products and an association with Fanatics should put us in an in-stock position across all our offerings." Under Armour’s logo will appear on authentic MLB jerseys beginning in '19, while the Fanatics brand will be on MLB replica jerseys.
Fanatics To Run MLB Store At All-Star Game Fan Fest For The First Time
