Making A Return Call: AT&T Renews Partnership With MLS, U.S. Soccer

AT&T has renewed its partnerships with MLS, U.S. Soccer and the Mexican National Team's U.S. tour. AT&T has been a partner of the properties for at least eight years. As part of its deal with MLS, AT&T will become presenting sponsor of the final day of the regular season, known as Decision Day. It will also sponsor MLS' goal of the week, voting platforms and an online video series on the league website. AT&T will continue as a sponsor of the USMNT, USWNT and youth national teams through the '18 World Cup and the '19 Women’s World Cup. SUM negotiated the deals on behalf of the properties. Financial terms were not disclosed (Ian Thomas, Staff Writer). FORBES.com's Chris Smith notes AT&T as part of the deal will receive "advertising on TV broadcasts, digital platforms and in-stadium signage, in addition to on-site activation opportunities." The agreement "puts to rest any doubts about AT&T's plans to continue marketing around domestic soccer" (FORBES.com, 7/20).