The Pistons have signed an agreement with Michigan-based Flagstar Bank to "sponsor the ad space on their jerseys" for the '17-18 season, according to Rod Beard of the DETROIT NEWS. Terms of the deal were not disclosed. The ad will "feature the Flagstar logo in red, with white writing." Palace Sports & Entertainment Vice Chair Arn Tellem last month said that the Pistons were "close to a deal." The Pistons now become the 10th team "with a logo sponsor." The previous deals were "in the range" of $5-10M for multiyear commitments (DETROITNEWS.com, 7/26). In Detroit, Vince Ellis notes Flagstar was the "front-runner for naming rights at the Palace of Auburn Hills," but it is a "natural adjustment with the Pistons moving down to Little Caesars Arena next season" (FREEP.com, 7/26).
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NBA JERSEY PATCHES PLANNED FOR '17-18 SEASON
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TEAM
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SPONSOR
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76ers
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StubHub
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Cavaliers
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Goodyear
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Celtics
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GE
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Jazz
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Qualtrics
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Kings
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Blue Diamond
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Magic
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Walt Disney World
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Nets
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Infor
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Pistons
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Flagstar Bank
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Raptors
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Sun Life
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T'Wolves
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Fitbit
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