N.Y.-based technology company 15 Seconds of Fame is collaborating with the NFL to offer fan clips from Super Bowl LII. The effort, an outgrowth of the company’s existing relationship with the league, involves capturing fan moments from when they appear on the U.S. Bank Stadium videoboards or on NBC Sports’ game broadcast. Those moments are then easily sharable on social media. “By partnering with 15 Seconds of Fame at Super Bowl LII to deliver both videoboard and TV moments, fans will extend that experience beyond Sunday’s game,” said NFL Dir of Media Strategy & Business Development Taylor Carlton. The Super Bowl work follows a run-up in clients for 15 Seconds of Fame over the past year including MLBAM, the NHL, Big Ten Network, and several individual pro and college teams.
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