Lagardère Sports & Entertainment today announced that it is rebranding to Sportfive, effective immediately, across all of its operations. The rebrand comes after the sale completion of the business from Lagardère Group to H.I.G. Capital in mid-April. Sportfive will shift to a dual organizational structure of market areas and global growth units. The agency will be managed by a four-member Exec Committee, consisting of CEO Stefan Felsing, COO Philipp Hasenbein, Chief Growth Officer Robert Müller von Vultejus and CFO Christian Peters (THE DAILY).
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