NYCFC has signed a Bronx-based craft chocolate company to sponsor its left sleeve, becoming the first MLS club “to feature a small business on their shirts,” according to Frank Pingue of REUTERS. The club “surprised Sol Cacao with the prime advertising space to go along with the winning prize of a full partner package.” The company will appear on the sleeve for the entire ’21 season. The full partner package for Sol Cacao, which was selected “through a contest designed to help a local business impacted by COVID-19,” includes “in-stadium and digital placements that will provide high-valued exposure during home games, marketing consultation, digital packaging on club channels and other assets” (REUTERS, 5/10).
