The Washington Football Team named Wall Street Journal Global Head of Creative WILL MISSELBROOK Chief Creative & Digital Officer. The team said that he is the "first chief creative and digital officer" within the NFL. Misselbrook joins the WFT "amid a massive rebrand of the franchise, which includes the selection of a new name and team identity." He will be "charged with leading efforts around creative storytelling, digital sales and content monetization" and will report "directly to team President JASON WRIGHT" (ADAGE.com, 5/11).
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