TOKYO -- IOC TOP sponsor Panasonic has released the third video in its “A Champion for Progress” digital campaign. The spot, which features Gold Medal-winning U.S. swimmer Katie Ledecky, follows last week’s release of ads with U.S. karateka Sakura Kokumai and former Olympian Michael Phelps. A fourth and final video in the series will feature Paralympic long jumper Lex Gillette. Panasonic Global Marketing Head Tak Kosugi said the campaign was a relatively recent creation, with creative shot across the last six months. Additionally, the tone shifted from celebrating the Olympic Games to a broader focus on Olympic values. The plan is to extend the same message and focus on mentorship through the ’22 Beijing Games.
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