Just one week after announcing wide-ranging tariffs, the White House today reversed course, indicating nearly all foreign nations would face a universal 10% tariff for 90 days while negotiations continue. The tariff relief does not apply to China, which is now facing a 125% rate.

The X Games has hired a pair of new executives, adding CHERIE COHEN as Chief Revenue Officer and KEITH SENGLAUB as Chief Financial Officer.

Wednesday’s slate of wide-reaching tariffs hit equity markets hard Thursday. Sports stocks were along for the ride, with most of the pain being felt by sportswear manufacturers reliant on overseas supply chains.

Sports betting financial firm EDGE Markets has publicly launched banking platform EDGE Boost on the back of a newly announced $17.2M seed funding round.

Endeavor’s stretch as a public company has officially come to an end after nearly four years. The company announced on Monday morning that Silver Lake and its partners have acquired 100% of Endeavor’s outstanding shares, not including rolled interests.

Monumental Sports & Entertainment has hired AJ Jones II as EVP and chief strategic and corporate communications officer, overseeing MSE’s communications and investor relations strategies, among other functions. Jones will report directly to MSE founder, chair and CEO Ted Leonsis.

Global sailing league SailGP is in its fifth season and fresh off a set of back-to-back races in Los Angeles and San Francisco, the league’s first pair of events on consecutive weekends.

On Wednesday, some of the top power brokers in soccer went deep on investment trends in the sport to wrap up day one of SBJ’s The Business of Soccer event presented by Concacaf and MLS.

Digital sports media firm Jomboy Media has promoted COURTNEY HIRSCH to fill the company’s vacant CEO position. Hirsch has been with Jomboy since late 2020 and has served as its COO for the last two years.

The NFL has been trying to make flag football work since 1994. Three decades later, no sport is hotter.