Twitter To Release Nielsen Data Touting Its Reach For Advertisers

Twitter today is releasing new data from a "report it commissioned from Nielsen showing it can help advertisers reach TV audiences." The report will show that Twitter "provided an average of 6% incremental reach to TV" for target demographics. Also, the site saw an "average of 25% additional digital reach to TV programs amongst adults 18-24." Twitter also had a "higher percentage of its impressions reach target audiences than did TV." Earlier this year, Twitter announced 16 new video streaming partnerships. This comes as Facebook and Snapchat have "released similar data touting their ability to engage TV audiences with mobile video" ( AXIOS.com, 8/8 ).