Tennis Canada has "raised the prices" for tomorrow's afternoon session of the ATP Rogers Cup in Montreal after "announcing that Roger Federer would be playing his second-round match." The tournament has "joined the growing number of sports that employ dynamic pricing." Rogers Cup Montreal Tournament Dir Eugene Lapierre said, "It's a classic case of supply and demand. When we have 2,000 tickets left, the price goes up and again when there are 1,000 tickets left and 500 left. We encourage people to buy their tickets early" ( MONTREAL GAZETTE, 8/8 ).
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