This week's In-Depth dives into the shifting landscape for sports sponsors. Look for upcoming sections on:
- Aug. 9: Athletic Director of the Year
- Aug. 16: Esports
- Aug. 23: College Football Season Preview
Also, see this week's SBJ for stories on ...
- New sports debuting in Tokyo giving the Olympics a much-needed youth movement.
- Elevate Sports Ventures redefining itself following a series of acquisitions, hires and new partnerships.
- Nashville's transformation into a hotbed for motorsports.