Cardinals WR DeAndre Hopkins and PLB Sports & Entertainment are launching DeAndre’s Hop Box cereal, available for purchase online at PLBSE.com and in Arizona at Fry’s Food Stores. A portion of the proceeds benefits S.M.O.O.O.T.H., a nonprofit founded by Hopkins' mother and domestic violence survivor Sabrina Greenlee. To activate around the honey nut oat cereal, boxes feature a color-in panel that consumers can illustrate and submit via social media for a chance to win autographed Hopkins memorabilia (PLBSE).
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