Magic are the latest team to partner with blockchain provider Socios.com. Starting with the '21-22 season, Socios.com and the Magic will look to provide new opportunities for innovative fan engagement. In addition, Magic legend (and current Turkish Basketball Federation President) Hedo Turkoglu will be a featured spokesperson for the partnership, integrated into marketing and media assets for Socios.com. Other activations include Socios.com featured on the Magic's in-game signage, through the team app and in the Magic e-newsletter. Socios.com will have a presence on the team's social media platforms and will serve as the presenting partner of the Magic Soundoff. Socios has team deals throughout sports, including in the NBA with the Celtics and 76ers (SBJ).
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