OneTeam, Fanatics launch CFB jersey NIL program

buzz Fanatics OneTeam

OneTeam Partners is partnering with Fanatics to provide current college football players the opportunity to profit off an officially licensed co-branded jersey customization program that is set to launch ahead of the '22 season. Fanatics, which partners with more than 150 schools, will offer customizable Nike, adidas and Under Armour football jerseys, while OneTeam will administer the group rights of the program's college athletes, who can opt into the program through the free COMPASS NIL app. Retail touchpoints will include e-commerce, wholesale and physical stores inside stadiums and arenas. Fanatics and OneTeam plan to eventually expand the program to more men's and women's sports (SBJ).



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