ADWEEK examines the "sponsorship impact" of Russia's soccer sanctions. Adidas has "ended its annual $10 million uniform partnership with Russian football." According to Global Data Sport, $180M was "spent across all sports in Russia annually" and $618.3M was "spent across the length of those contracts in total." Meanwhile $419M is being "paid by Russian brands over the course of their contracts in deals running outside of the country -- annually that is $132.5 million -- just related to soccer."
Also:
- Without the Wonderlic, the NFL uses other ways to test football IQ.
- Longtime exec Grace Guerrero Zwit leaves lasting impact on White Sox.
