Morning Buzz

Start your morning with Buzzcast with Joe Lemire: Big votes on tap at NFL owners meetings including Super Bowl LXIV to Nashville, the 2028 NFL Draft in Minneapolis and the addition of two international games. Lemire is joined by Jenn Azara, Ethan Joyce, and Rob Schaefer for a look back at Sports Business Awards: Tech. Finally, the group looks ahead to key topics to expect during SBJ’s State of the Industry on Tuesday and Wednesday in New York.

2026 Sports Business Awards: Tech winners unveiled

The 2026 SBA: Tech ceremony saw more than 200 industry professionals gather to celebrate the most impactful innovations of the prior year.
The 2026 SBA: Tech ceremony saw industry professionals gather to celebrate the most impactful innovations of the prior year. Keely Whipple

NEW YORK — SBJ Tech Week in New York City began last night with a celebration of the fourth annual Sports Business Awards: Tech.

Industry executives piled into the Hard Rock Hotel in Manhattan to celebrate the most impactful sports innovations of the year in a ceremony hosted by StatusPro co-founder, ESPN analyst and former NFLer Andrew Hawkins, who took home an SBA: Tech trophy for Best in Immersive Technology last year. The energy in the room was palpable throughout the evening, spiking with a standing ovation for the NBA’s Chris Benyarko, who took home Technology Executive of the Year. OneCourt, the startup pioneering accessibility technology for blind/low vision fans at sporting events, also won two awards, including the coveted “Sports Technology of the Year” -- and was honored as one of SBJ’s 10 Most Innovative Sports Tech Companies.

Here is the full list of winners:

Best in AI — Elevate Performance & Insights Cloud (EPIC)

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OneCourt wins Sports Technology of the Year at SBA: Tech

SBJ Tech Awards
OneCourt wins for sports technology of the year at the SBJ Tech Awards. Keely Whipple

NEW YORK -- OneCourt earned two victories at SBA: Tech on Monday evening, winning Fan Experience Technology of the Year before claiming the night’s ultimate award, Sports Technology of the Year.

“I leave you guys with one thing, which is where would we all be without sports?” said OneCourt COO Antyush Bollini to the crowd during the Sports Technology of the Year acceptance speech. “It’s a huge part of all of our lives. And there’s so many people who can’t access it in the same way as us. So let’s keep doing this.”

Founded in 2021 by a quartet of Univ. of Washington students, OneCourt has steadily pushed its way into many professional sports and raised awareness about accessibility in the process. The startup’s mission has focused on including a blind and low-vision community that’s been easily overlooked in an industry that produces must-see moments.

OneCourt first connected with sports fans in venues. Its thicker, tablet-sized device can take game-tracking data and turn it into haptics. The vibrations, paired with a surface featuring the field of play’s outline, become a low-latency play-by-play experience.

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NFL owners meet today with major events on agenda

KANSAS CITY, MISSOURI - JANUARY 17: A detail of the NFL Shield logo on a game ball at GEHA Field at Arrowhead Stadium on January 17, 2025 in Kansas City, Missouri. (Photo by Aaron M. Sprecher/Getty Images)
NFL owners and executives meet Tuesday in Orlando. Getty Images

NFL owners will gather today in Orlando for a one-day meeting at which they are expected to award the 2030 Super Bowl to Nashville and the 2028 Draft to Minneapolis, green-light more international games and make a point to Chicago and Illinois lawmakers now considering the Bears’ next steps on a new stadium.

Nashville’s first Super Bowl will come at the conclusion of the third season of operations for the new $2.1B Nissan Stadium now under construction, marking a watershed moment for that city’s growth as a major cultural and entertainment destination. NFL insiders have expected this for more than a year.

As SBJ exclusively reported in April, league planners and its business partners have expected for weeks that the 2028 Draft will go to Minneapolis.

Also, owners are expected to sign off on Raiders limited partner Egon Durban’s deal to buy an additional 25% interest in the team from other minority investors, making his stake close to 40%. The finance committee already approved that deal.

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Bears to update NFL on stadium search at meetings

CHICAGO, IL - NOVEMBER 23: A Chicago Bears helmet sits on the field before an NFL football game between the Chicago Bears and the Pittsburgh Steelers at Soldier Field on November 23 2025 in Chicago, Illinois. (Photo by Ben Hsu/Icon Sportswire via Getty Images)
The Bears plan to tell the other 31 NFL teams that it considers Arlington Heights, Ill., and Hammond, Ind., as the only two viable sites for a domed stadium. Icon Sportswire via Getty Images

The Bears “still considers” Arlington Heights, Ill., and Hammond, Ind., as the “only two viable sites” for a new stadium, a point the team will “reiterate” Tuesday when they update the 31 other NFL teams at the league meetings. The Bears updated the NFL Stadium Committee on the two sites in a virtual meeting three weeks ago. Then, as is the case now, the Bears stressed that Arlington Heights and Hammond were the “only two realistic locations for their domed stadium.” The team has said that it “plans to decide between the two in late spring or early summer.” The Illinois General Assembly is “set to adjourn at the end of the month,” and the clock is “ticking” for the Senate to pass the mega-projects bill that would allow the Bears to negotiate a property tax break with Arlington Heights (CHICAGO SUN-TIMES, 5/18).

Illinois Gov. JB Pritzker expressed confidence that the megaproject legislation that could bring the Bears to Arlington Heights “would get done.” He said he “put the structure of a deal together with the Bears” and now the Senate “has some work to do.” Pritzker said the Senate will “no doubt” make some changes to the bill, adding he expects “we’ll see something before May 31″ and that both the Senate and House will “vote on that.” He also “leveled criticism” at Chicago Mayor Brandon Johnson, saying “he has ‘no plan’ to keep the Bears in the city” (CHICAGO DAILY HERALD, 5/18).

Report: SCORE Act pulled from House floor voting

The SCORE Act has been “pulled from the House floor voting schedule this week.” us-capitol-1273914_1920

The SCORE Act has been “pulled from the House floor voting schedule this week,” according to sources cited by Ross Dellenger of YAHOO SPORTS (X, 5/18). The Congressional Black Caucus spoke out in “unanimous opposition to the bill” Monday afternoon, which “presented questions about whether the SCORE Act would, in fact, advance to the House floor.” The move is “another setback for the college sports legislation.” There had appeared to be “momentum in the House” for the act heading into this week. A rules vote was “tentatively scheduled” for Wednesday after a rules committee meeting on Tuesday. The bill faced an “uphill climb regardless of what happened in the House” (ON3, 5/18).

NBC Sports hires Dave Flemming for play-by-play

Dave Flemming
Dave Flemming (l) will be joining NBC Sports as a play-by-play voice for MLB Sunday Leadoff games on Peacoack and NBCSN. Getty Images

After bringing in Jason Benetti as its lead broadcaster for its MLB game inventory, NBC Sports is adding another accomplished MLB play by play voice to its roster.

The company will announce on Tuesday morning that Dave Flemming, the longtime lead radio play-by-play voice on KNBR for the S.F. Giants as well as a college basketball and football and MLB and golf commentator for ESPN, has joined NBC Sports as a play-by-play voice for MLB Sunday Leadoff games on Peacock and NBCSN. Flemming has also been the play by play voice for the MLB International telecast of the World Series since 2022

Flemming will debut for NBC Sports this Sunday for Peacock’s broadcast from Toronto between the Pirates and Blue Jays. His resume also includes calling Major League Baseball on FOX and serving as the play-by-play voice of Stanford football and basketball.

Among the big moments Flemming has called for the Giants -- three World Series appearances and Barry Bonds’ 755th career home run. He also calls games on television for the Giants broadcasts on NBC Sports Bay Area. Like Benetti’s relationship with the Tigers, Flemming will continue to call games for the Giants away from his other work.

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Military Bowl inks Freedom Mortgage for naming rights

Military Bowl
Freedom Mortgage has “agreed to be the new naming-rights sponsor” of the Military Bowl. Getty Images

Freedom Mortgage has “agreed to be the new naming-rights sponsor” of the Military Bowl. A source noted that the deal is for the “next three years.” Terms are “unknown,” but naming-rights sponsorships for mid-tier bowl games typically run in the “mid-to-upper-six-figure range.” An official announcement will be made Tuesday morning. Go Bowling was the bowl’s most recent naming sponsor. The agreement with Freedom Mortgage “comes early in the calendar,” a “good sign for a bowl game that struggled with sponsorships last year” and drew a record-low 17,016 in attendance for a matchup between Pitt and East Carolina (WASHINGTON BUSINESS JOURNAL, 5/18).

PWHL set to announce San Jose expansion franchise

SAP Center
The PWHL is “set to announce” Tuesday that San Jose will “enter the league for the 2026-27 season.” GETTY IMAGES

The PWHL is “set to announce” Tuesday that San Jose will “enter the league for the 2026-27 season.” The expansion franchise is “expected to play its home games” at SAP Center and train and practice at Sharks Ice in San Jose. The league needed to “work with the Sharks,” the NHL team that plays at the SAP Center, to “ensure enough home game dates were available at the arena.” The team’s colors will “also be unveiled” Tuesday. A nickname, the front office, the coaching staff and the roster will be finalized in the “coming weeks and months.” Landing a club in California “finalizes the PWHL’s ambitious expansion path for this year” as the league has grown from eight to 12 teams, having previously added clubs in Detroit, Las Vegas and Hamilton, Ont. (San Jose MERCURY NEWS, 5/18).

TKO President calls Rousey-Carano more ‘stunt’ than ‘meaningful MMA event’

US Mixed Martial Arts (MMA) fighters Ronda Rousey and Gina Carano arrive for their Featherweight Bout at the Intuit Dome in Inglewood, California, on May 16, 2026. (Photo by Patrick T. Fallon / AFP via Getty Images)
TKO Group Holdings President & COO Mark Shapiro didn’t think much of Ronda Rousey’s 17-second dismissal of Gina Carano, even though he expects Netflix to report "incredible viewership numbers." AFP via Getty Images

To no surprise, the president of the parent company for UFC didn’t think much of Ronda Rousey’s 17-second dismissal of Gina Carano, even though he expects Netflix to report “incredible viewership numbers.”

“For us, it was more of a stunt than a meaningful MMA event,” Mark Shapiro, the president & COO of TKO Group Holdings, said Monday at the JP Morgan Global Technology, Media and Communications conference in Boston when asked why the bout wasn’t the right fit for UFC.

The five-match card, which featured four bouts that ended in the first round, was the first MMA event on Netflix. UFC airs on Paramount+ under a seven-year, $7.7B arrangement.

“I don’t believe that a fight like that, just the way it played out, is really good for MMA, especially because it’s Netflix,” Shapiro said. “They have such an incredible global audience and it’s a massive audience. It’s a highly engaged audience that is going to sample, depending on what comes up on the front page with Netflix. For them to then go to that fight and then think that’s what MMA is, I don’t believe is good for the sport long term. And we saw it that way and decided to pass on it. Taking nothing away from the legend, obviously, that Ronda Rousey is, and the win that she got.”

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SeatGeek rolls out Game Day Your Way product suite

SeatGeek has launched its Game Day You Way suite, which it pilot tested with the Cavaliers and is now available to all primary ticketing clients.
SeatGeek has launched its Game Day You Way suite, which it pilot tested with the Cavaliers and is now available to all primary ticketing clients. SeatGeek

SeatGeek is officially launching its Game Day Your Way suite, an effort to streamline experiences for fans and provide more immediate insights to teams and venues.

Game Day Your Way pieces together parking, ticketing, entry management, fan communication/marketing. Those pair with key in-venue functions like connected payments, loyalty programs, and wait time projections at F&B options.

These new features -- which were piloted with the Cavaliers and Rocket Arena during the ongoing NBA playoffs -- is now available to SeatGeek primary ticketing clients.

The suite also includes SeatGeek’s Virtual Box Office -- a finalist for the Best in Venue & Franchise Operations Technology at SBA: Tech last night -- which gives operators a mobile-first solution to handle ticketing issues for fans right in the venue.

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World Team Tennis to relaunch under new ownership, format

World Team Tennis is relaunching with a new, modernized competition format in December 2026.
World Team Tennis is relaunching with a new, modernized competition format in December 2026. World Team Tennis

World Team Tennis, the co-ed, team-based U.S. tennis league co-founded by Billie Jean King in 1974, is relaunching this winter under new ownership and with a fresh format that organizers say is geared toward modernizing the storied property.

The first event of WTT’s 2026 season -- its first since 2021, when pandemic-exacerbated financial challenges forced it to suspend play -- will be Dec. 2 at Barclays Center in Brooklyn. The rest of the schedule has yet to be announced but will sit entirely in the month of December, according to WTT CEO Stephen Amritraj -- intentionally outside of the ATP, WTA and Grand Slams’ calendars, which generally combine to run from January to November. WTA No. 5 Jessica Pegula is signed on to compete, and Amritraj told SBJ the league has deals with other “top 10, top 20″ players that will be announced later.

“A team concept -- mixed-gender, men and women on the same team, contributing equally to the score -- in tennis is something that is truly special,” Amritraj said. “[The product] needed a sizable revamp for what the actual nuts and bolts of this were going to be.”

Amritraj, the former director of college tennis at the USTA and chief tennis officer at UTR, purchased WTT’s intellectual property via a Charleston-based private equity outfit he founded, Intrepid Sports Group, in 2024 from the league’s previous owners, Eric Davidson and Fred Luddy.

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SBJ On Stage: San Diego FC’s Mohamed Mansour

In this episode of On Stage, Mohamed Mansour, Chair of San Diego FC, Man Capital LLP and the Mansour Group, joins Coy Wire, sports anchor and correspondent for CNN, for a fireside chat on leadership, investment and the global growth of soccer.

Recorded on March 26 at SBJ Business of Soccer in Atlanta, the conversation explores how one of the world’s most accomplished business leaders is helping shape the future of the sport in the U.S. and beyond.

Mansour reflects on his journey building a global business empire while expanding his footprint in sports ownership through San Diego FC and international investments.

Key themes include:

  • Global Perspective on Soccer: Why the sport’s long-term trajectory in the U.S. remains so compelling.  
  • Leadership & Entrepreneurship: Lessons from building and managing businesses across multiple industries and continents.  
  • Ownership with Vision: How San Diego FC is approaching identity, culture and growth as a new MLS franchise.  
  • Investment & Opportunity: The increasing intersection of global capital and the sports industry.  
  • Community & Legacy: Why sports ownership is about more than business performance alone.  

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Sights from Sports Business Awards: Tech

Check out some sights from Monday’s Sports Business Awards: Tech ceremony at the Hard Rock Hotel in N.Y.


Countdown to SBAs: Sports Team of the Year and Sports League of the Year

The 19th annual Sports Business Awards, honoring the best in sports business, will be held May 20 at the Marriott Marquis New York Times Square. Leading up to the event, SBJ will highlight the nominees in each category. Purchase your tickets here SBJ Event Registration

Sports Team of the Year

23XI Racing: After reaching a settlement with NASCAR in its antitrust lawsuit, 23XI started the 2026 season winning the first three points races, generated more media coverage and brought new fans and influencers into the sport.

Golden State Valkyries: The Valkyries in 2025 put up record revenue and attendance, became the highest-valued franchise in women’s sports at $500 million and led the WNBA in revenue with more than $75 million.

Inter Miami CF: Inter Miami continues to raise the bar for MLS clubs on and off the pitch, generating roughly $225 million in revenue, growing its sponsorship business and re-signing its superstar, Lionel Messi, who led the team to its first MLS Cup title.

Los Angeles Dodgers: The Dodgers drew more than 4 million fans, generated more than $200 million in sponsorship revenue and spent an MLB-record $509 million on their roster en route to capturing their second consecutive World Series title.

Oklahoma City Thunder: In its first championship season in Oklahoma, the Thunder launched a season-ticket waitlist platform that has close to 1,000 names on it, saw ticket revenue climb 21% and accrued $10 million in new sponsorship business.

Toronto Blue Jays: The Blue Jays packed the newly renovated Rogers Centre, locked up franchise cornerstone Vladimir Guerrero Jr. on a long-term deal and made a compelling postseason run that led to increases in sponsorships and full season-ticket packages.

Washington Spirit: After reaching a second consecutive NWSL Championship, the club played a central role in shaping the league’s new High Impact Player mechanism, enabling it to retain star forward Trinity Rodman on a record-setting $2 million-a-year deal.

Sports League of the Year

Major League Baseball: The 2025 World Series was an instant classic, drawing the highest viewership in nine years for both Game 7 and the series as a whole, and overall season attendance topped 70 million for the third consecutive year.

National Football League: Having surpassed the $23 billion revenue, the NFL continued its global growth, playing its first regular-season games in Spain and Ireland while finalizing plans for its regular-season debut in Australia this September.

National Hockey League: The league collected wins with a long-term labor deal, record regular-season attendance of more than 23 million and a 12-year Canadian TV rights deal worth $11 billion (Canadian) with Rogers Communications.

National Women’s Soccer League: The NWSL introduced the High Impact Player rule, in which teams can sign star players outside of the salary cap, awarded Atlanta an expansion club for a record $165 million, and set a viewership record on CBS with Gotham FC’s championship win.

Ultimate Fighting Championship: The UFC completed a massive seven-year, $7.7 billion deal with Paramount and saw 7% increase in revenue to $1.5 billion. On tap: A fight card on the White House lawn in.

United States Olympic and Paralympic Committee: Coupled with record revenue of $496 million for 2024, Team USA left the Milan Cortina Games with 33 medals, the most for any Olympics outside of North America, and 12 golds, a record for any Winter Games.

To see Sports Business Journal’s SBA preview issue, visit https://www.sportsbusinessjournal.com/Articles/2026/05/11/sports-business-awards/


Speed Reads...

FIFA media rights officials are “visiting India this week” ahead of next month’s World Cup as the governing body has not yet “struck a broadcast deal with India due to differences over pricing,” according to sources (REUTERS, 5/18).

USA Football reached an agreement with Exos, naming it the official high performance provider of the U.S. Flag Nationl Teams ahead of the men’s and women’s teams playing in the 2026 International Federation of American Football Flag Football World Championships (USA Football).

The International Olympic Committee and Marketing & Media Solutions have reached an agreement for 2026-32 free-to-view Olympic Games and Youth Olympic Games media rights in sub-Saharan Africa (IOC).

The most read article yesterday was about the rankings of the best sports business cities in 2026: Best Sports Business Cities: 2026.


Morning Hot Reads: Path to the top

USA TODAY went with the header, “Black coaches are tired of whispering about college football’s hiring reality.” Out of 136 major college football teams, only 13 have Black head coaches, down from 17 out of 120 in 2011. USA TODAY spoke with Black former NFL stars hired as head coaches at a lower-resource level of college football who are “trying to break through in a different way” -- Southern coach Marshall Faulk, Bowling Green coach Eddie George and Norfolk State coach Michael Vick. It’s clear the traditional way of moving up the coaching ladder “hasn’t worked for Black coaches.” Some have been trying a “different path,” led by Colorado coach Deion Sanders, who started a recent trend by showing how a former NFL star with no collegiate coaching experience “can succeed as an HBCU head coach and then move on to the FBS level.” Faulk, George, Vick, Sanders and Delaware State coach DeSean Jackson hope to “show the way.”

Also:


Social Scoop...


Last night’s ‘Final Jeopardy’ category was ‘American Architecture’

“In the 1930s an automobile showroom occupied the first 2 floors of this building at 42nd & Lexington in Manhattan.”


Off the presses...

The Morning Buzz offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers:


Final Jeopardy...

“What is the Chrysler Building?”

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The big changes coming to the PGA Tour schedule I think will create a lot of strong feelings in the locker room. And anytime there's strong feelings, that's good for us. It's real drama.
"Full Swing" producer Chad Mumm, on the impact the changes coming to the PGA Tour will have on a potential fifth season.
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