USA Today goes under the header, "' It's All Shifting:' Women's Sports Pays For Those Who Are Now Investing." For years, the "popular narrative was that there was no interest in women’s sports." Sponsors, apparel companies, media entities -- they "could be forgiven for ignoring women athletes and the sports they played because it was clear there was no market for them." But now "there is research, and strong anecdotal evidence, showing that’s no longer true -- if it ever was." There is a market for women’s sports, and it is "growing fast."
Also:
- Fewer and fewer cities "want to host the Olympics," which should "tell the IOC something."
- Minnesota, "famed for its winter, makes a mark in the Summer Games."
