Under the header, "Why Kellie Harper created role to help players build their brand," the KNOXVILLE NEWS SENTINEL's Cora Hall writes new Univ. of Tennessee Dir of Student-Athlete Success & External Relations Heather Ervin "doesn't facilitate" any NIL deals, but she is "there to provide resources and help each player establish their brand." Ervin's role was "important" to Harper, UT's women's basketball coach, to "make sure her players can take advantage of the opportunities she didn't have as a player." UT G Jordan Horston is "excited about the opportunities for the team" with Ervin's new position. Horston said Ervin is "really advocating for us and helping us with our image and branding. Horton: "It's pretty cool with NIL and everything, we're allowing the fans to see who we really are and connect with us as human beings."
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