BetMGM premiered its newest commercial campaign spot on Friday, featuring Hockey HOFer Wayne Gretzky and Oilers C Connor McDavid. The content debuted in advance of this week’s start of the NHL season. The tongue-in-cheek spot features Gretzky as he stops by McDavid’s on-ice practice session. The tension between McDavid’s focus on perfecting his craft and Gretzky’s excitement as he previews the BetMGM app builds throughout the spot. The spot will appear across broadcast, outdoor marketing, digital and social channels throughout the NHL season, as part of BetMGM’s “It’s On” campaign. McDavid signed with BetMGM in March (BetMGM).
.@cmcdavid97 knows that practice makes perfect — unless your practice is interrupted by a @WayneGretzky win. 🏒#TheKingofSportsbooks pic.twitter.com/TGcNlituJv
— BetMGM 🦁 (@BetMGM) October 7, 2022
