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Marketing executives behind some of the biggest brands discuss their business strategies and what they want from sponsorships. Meet them in the stories that follow and see what properties must do to get in the door.
Scotts Miracle-Gro Co.
Procter & Gamble
Bridgestone Americas
Farmers Insurance Group
PepsiCo
MillerCoors
Verizon Wireless
Gillette
Oakley
